Chiropractic and the Stock Market
People invest their time in chiropractic care the same way money gets invested into the stock market.
Foolish investors expect huge returns in a short amount of time. When the rewards do not come fast enough, a lot of blame is passed around.
Like the investor of a good stock, a chiropractic patient will have good days and bad days. Many experts would call it a mistake to sell shares of a blue chip just because it suddenly dipped in price. Similarly, I tell patients to expect "dips" in their chiropractic care from time to time. There will be pain flare ups from time to time in between those days when the body feels great.
Like the DOW or the NASDAQ, if we were to chart a chiropractic patient's progress, the graph line would go up and down and up and down and up and down.
But, the overall trend will show improvement and progress.
A person who cashes out of a good investment too early because he or she is discouraged by a loss or plateau, often regrets it. Down the road, if only they were patient and held on a little longer, they would have seen enormous profits.
So often it is the case with many chiropractic patients. After one or two treatments, they are discouraged that they are not yet 100% pain free, so they abandon their care plan and dismiss chiropractic as a "failed investment."
If only the patient could be just a little bit more patient.
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