Getting Recognized in The New York Times

Stephen J. Dubner, a journalist for the New York Times, mentions the Honor Box and me in his Freakonomics Blog.

http://freakonomics.blogs.nytimes.com/2009/10/05/more-news-on-the-pay-what-you-wish-front/

And from an earlier post:

So plainly there are limits to the viability of PWYW (Pay What You Wish). But one factor that PWYW pricing calls into play is human conscience: if set up properly, PWYW can make it hard for all but the most callous customer to rip you off... When you match PWYW with a face-to-face, conscience-inducing contact, it’s not very risky.

There is practical business side to the Honor Box practice.  It is not just an idealistic concept set up solely on the intangibles of faith, kindness and unselfishness-- although these are the most essential principles behind its execution.  As Dubner explores, the Honor Box (PWYW) can be an effective way of doing business if the protocols and marketing behind it are done just right.

It is a model of health care that can be done by other doctors.   I have always believed this and I do hope that there will come a day when the Honor Box becomes a more common way to practice health and wellness care.